Edward (“Eddie”) Lederer is President & and Chief Executive Officer of Miracom Network, Ltd. Prior to Miracom; Eddie was President and Chief Executive Officer at Compunet Business Systems Inc., a management consulting company to the print industry. In January 2000, Eddie formed MiraPrint Services, to provide cost management services to the print industry. Miracom Network’s market offerings evolved from MiraPrint and Component’s market solutions, and Eddie’s 24 years of industry experience. As President of Miracom Network, I focus my efforts on helping dealers to execute Strategic Print Management initiatives with an emphasis on "Cost Management Principals"; Cost Containment, Cost Savings, and Cost Avoidance.
I believe your "Strategic Value" comes from helping customers solve real business problems. What business problems does your MPS Solution solve? Who are you targeting? Remember that Print Management can involve several different departments; purchasing, facilities, IT and financial decision makers. Are you making “Print Management” relevant to them? What is Managed Print Services anyway? Could it mean different things to different people; or is it a one size fits all?
I believe that when you understand the business problems associated with the proper management of print; problems your customers face every day, you become strategic and part of the solution. Understanding what problems your services solve is critical. Knowing how to communicate the value of your solution, your point of difference, is vital to the process of becoming a trusted partner.
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