OEM Versus Compatible Toners tackles an extremely important issue in Managed Print Services. What are the factors for a customer in deciding whether to use OEM or compatible toners for their environment? If OEM is selected, is it because of some perception of higher quality? Does the additional cost equate to better performance or higher yields? How do they monitor and evaluate toner yields to ensure they are achieving better results? Do they have the tools? Does their current toner supplier?
How does the Business Solution Series promote an independent managed print service initiative? First, it highlights the fact that as an independent, you aren't tied to a specific toner source. You can provide the best option for your customer. It also positions you as the expert when it comes to their print needs.
Just as important, this series provides valuable marketing tools to reach new and existing clients. They can be integrated into a very effective e-mail campaign, allowing you to send 10 different messages to a customer, one or more of which is bound to hit the mark. Best of all, you don't have to spend marketing dollars or allocate staff time coming up with a message; it's already built!
Even if you choose not to send the movies directly to your leads, they can help you develop your own marketing spin. Use them to kick start your own ideas and develop a winning strategy to maintain your current accounts and expand your customer base!
Please take a few minutes to watch the the latest movie and give us your feedback. Do you think these movies would be helpful in your managed print services initiative? Do you have suggestions of other topics we could cover? How can we help support your efforts? Let us know. Also, please subscribe to our You Tube channel; we certainly would appreciate it!
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